Blog by Erin Bush
Neustar Weekly Reading: STEM Education; gTLDs; IP Geolocation Explained
February 17, 2012
Neustar’s Weekly Reading provides a roundup of the headlines that got our attention this week–from both inside the company and out. STEM Prepares Students for College and Beyond – North Carolina public schools transition to a more explicit focus on the science, technology, engineering and mathematics, or STEM courses. ICANN Reaffirms 2nd Round in New [...]
Blog by Mark Enstrom
Future M2M Applications
February 16, 2012
In previous posts, my colleagues laid out a great case that even if mobile networks are being used to provide communications for M2M systems, the industry should use a new addressing scheme. Using traditional telephone numbers (TNs) on a network will simply exhaust our supply of TNs, and will require costly upgrades of many systems. [...]
Blog by Edward Lewis
Is IPv6 the New Y2K?
February 13, 2012
You may have heard buzz on the topic of transitioning from IPv4 to IPv6 technology. So far, there are jargon-filled pleas urging organizations to switch, but little clear-cut guidance on how to tackle that transition. Some wonder: Is it akin to the Y2K days, where organizations spent thousands of dollars and hours to prevent doom [...]
Blog by Fridy Sharon-Fridman
Say Hello and Address Machine to Machine Appropriately
February 9, 2012
We love phone numbers at Neustar, of course we do. In fact, Tom has shown in Part 1 of this series, Telephone Numbers Are For People, Not Machines, that in the particular case of Machine to Machine (M2M), using phone numbers to address those devices and machines (and not people), can be short sighted. My colleague, [...]
Blog by Erin Bush
Super Bowl Ads: Site Performance and Entertainment Value
February 7, 2012
Whether you are a Giants fan (congratulations) or a Patriots fan (my condolences), the post-event analyses have all echoed the same two sentiments: Madonna, despite obvious lip-synching and that unfortunate M.I.A/bird issue, put on a pretty entertaining show; and The ads were just “okay.” Nothing really stood out or will go down in the annals [...]
Blog by Mark Pilipczuk
Four Ways to Improve Your Super Bowl Ad
February 3, 2012
Whether you are a football fan or not, all eyes will be focused on the television come Sunday, Feb. 5th for one reason. The Super Bowl. But not all eyes will be focused on the game. The ads get just as much attention as the players do. The media spend as much space discussing the [...]
Blog by Erin Bush
STEM: Virginia Leaders Stress Student Readiness
February 3, 2012
Today, in an opinion piece in the Roanoke Times entitled “Online partnership points to future success,” Governor Robert F. McDonnell and U.S. Senator Mark Warner called for creative public-private partnerships to help prepare Virginia students for jobs in science, technology, engineering and math (STEM). They pressed the need for bridging the digital knowledge divide to [...]
Blog by James Yu
How to Name Your M2M Device
February 2, 2012
A standard method for naming and addressing Machine to Machine (M2M) devices is going to be critical as these devices proliferate. A standard method will ensure that the devices are useful to the widest group of people, are interoperable among many networks and services, and propagate as useful tools for all. There are many ways [...]
Blog by Kim Murphy
A New Year, A New World for Digital Rights Management
January 27, 2012
As long as the entertainment industry has been around – be it in the form of movies, TV shows, games, or music – consumers have had to first choose the media platform before they could listen, watch, or play. Way back when, that meant you invested in a record player or cassette deck, only to [...]